Search Engine Optimization and Search Engine Marketing

The top way people find their way to your site is through relevant searches via the top Search Engines.

They won't find you if you aren't listed in at least the top 1-3 pages.

People often confuse Search Engine Optimization (SEO) with Search Engine Marketing (SEM). SEO is best done while the site is being designed as SEO consists of optimizing the site layout, navigation and content to promote higher rankings. SEM is done after the site is completed and involves ongoing work to get your site to the top of the search engines and keep it there.

With my Search Engine Marketing (SEM) package, you can be sure that your site will be found at the top. In order to get your site listed high in the search engines and then stay there, consistent work is needed to maintain those high rankings. I have therefore put together a SEM package to help you stay at the top!

Depending on what your budget allows for SEM, I can allow for more or less time to be committed to working on your site to gain the high rankings that you desire.

As a starting base, I commit to 10 hrs./month for SEM. This will include-

* Monthly reports for you about your site, as well as your top competitors online, within the top search engines; Google, MSN, and Yahoo; regular reporting of link popularity and site rankings of the top 4 keyword phrases of your choice
* Searching for viable/relevant link partners, requesting link exchange/listing with those sites.
* Submitting posts to relevant blogs for link exchanges.
* Updating content within pages made for the keywords that you have chosen and resubmitting them to the search engines when needed.
* Evaluate the web statistics of the site, to monitor traffic coming into the site, most viewed pages, referrals, & keyword phrases used to find the site. These will be placed in a report for you as well.
* Making modifications to keyword strategy, site, marketing strategy, etc. based on what reports show.

This will be done for a base price of $350/month. I will send you a detailed invoice of hours logged and any unused time will be rolled into the next month or will be used to pay for other maintenance projects outside of SEM.

If this is something that you would be interested in, please contact me at 860-481-4870 to discuss.

Results:

Some most recent client sites that I have worked with to increase rankings is as follows:

Instock Displays (www.instockpopdisplays.com):
top keywords (sign holders, brochure holders)

Past rankings- lower than 45-60 in the top search engines - Google, MSN, & Yahoo. (Many times not showing up in the top 100 results)

Current rankings - within the top 15 results in Google, top 5 in MSN and Yahoo!

Woodstock Piano and Music (www.woodstockpianoandmusic.com):
top keywords (connecticut piano store, northeast connecticut piano store)

Past rankings- not even in the top 100 results

Current rankings - top 10 results on Google, #1 postition in MSN and Yahoo.

And how could I be considered to help clients increase their rankings if my own weren't at the top?

Creative Solutions (www.cssites.com):
top keywords (connecticut web site design, connecticut web design)

Past rankings - under 47 or not even in the top 100 in Google and Yahoo

Current rankings - top 10 results in Google, top 5 results in MSN and Yahoo!

If your site isn't performing for your maybe all it needs is a facelift and a little Search Engine Optimization, please contact me to discuss the ways that we can work together to get your site updated.

Creative Solutions, creating web sites for small
businesses in the Northeast Corner of Connecticut.

Serving all areas of Windham County including;
Putnam, Woodstock, Pomfret, Eastford, Thompson,
Killingly, Brooklyn, Ashford. Also areas of Central MA and RI.
Connecticut Web Site Design